Cookie Policy




This Cookie Policy is drafted and provided to supplement the information already provided and published on the website ("Website") pursuant to Art. 13 of EU Regulation 2016/679, and is also made in compliance with the provision of the Italian Data Protection Authority of 8 May 2014 concerning "Simplified arrangements to provide information and obtain consent regarding cookies" and subsequent amendments and additions.

The data controller is GS1 Italy with headquarters in 20121 Milan, Via Paleocapa 7 ("Data Controller").  


What are cookies and for what purposes may they be used


A "cookie" is a small text file from a website created on the user's computer for the purpose of storing and transporting information when they access a particular website. Cookies are sent from a web server (the computer on which the website visited is running) to the user's browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and stored on the user's computer. They are then re-sent to the website on subsequent visits.

Some operations could not be performed without the use of cookies, which, in some cases, are therefore technically necessary. In other cases, the website uses cookies to facilitate navigation by the user or to allow them to use the services that have been specifically requested.

Cookies can remain in the system for long periods of time and can also contain a unique identification code. This allows the websites that use them to track the user's navigation within the site itself for statistical or advertising purposes, create a personalised user profile starting from the pages they visited and show and/or send them targeted advertisements (so-called Behavioural Advertising).


Which cookies are used and for which main purposes


This website mainly uses technical and functional cookies and analytical cookies, both from GS1 Italy and those provided by third parties (so-called "third-party" cookies), as indicated below: 







Technical cookies

Website management. These allow safe and efficient operation and exploration of the website.

Based on the type of cookie

  • Valid for the browsing session;

  • one year.

These cookies are necessary for the use of the website; blocking them prevents its proper functioning.

Functional cookies

Facilitate navigation and the service provided to the user according to a series of criteria selected by the latter.

Based on the type of cookie

  • 31 days;

  • one year.

It would not be possible to store choices made by users while browsing.

Analytical cookies

Collect information in aggregate form on navigation by users to optimise the browsing experience and services.

Set by third party.

It would no longer be possible for the Data Controller to acquire aggregate information.




Third-party cookies


Third-party cookies – that is, cookies created by a website other than the one the user is currently visiting – also operate on this website.

The Data Controller is required to provide the updated link to the information and consent forms of the third parties with which specific agreements have been entered into for the installation of cookies through its website.

Specifically, users are informed that the website uses the following services that issue cookies:

The “Google Analytics” web analysis service provided by Google Inc. Google Analytics is a web analysis service that uses "cookies" which are stored on the user's computer to allow the visited website to analyse how users make use of it. The information generated by the Google Analytics cookie is appropriately anonymised.  


Social buttons


There are special "buttons" (called "social buttons/widgets") on the website that depict the icons of social networks (for example, Twitter, Facebook, LinkedIn). These buttons allow users browsing websites to interact directly with the social media networks shown there with a simple "click". In this case, the social media networks acquire data relating to the user's visit; however, the Data Controller will not share any navigation information or user data acquired through its website with the social media networks accessed via the social media buttons/widgets.  


Deselection and activation of cookies


By accessing the site and passing the initial banner containing the brief policy, the user has given their express consent to the use of the above-mentioned third-party cookies.

Selection/deselection of individual cookies can be done freely through your browser (by selecting the settings menu, clicking on the internet options, opening the privacy tab and choosing the desired cookie blocking level). For more information, see the following links: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Windows Explorer.

Furthermore, you can activate the "Do Not Track" option available in most latest-generation browsers.

Third-party cookies can be disabled through the third-party privacy policy, via the link above or by contacting the third party directly. Disabling "third-party" cookies does not affect the browsing experience in any way.  


Computer security


The Data Controller processes your personal data, computer data (e.g. logical access) or data on traffic collected or obtained in the case of services displayed on the website, including through suppliers (third parties and/or recipients), to the extent strictly necessary and proportionate for ensuring the security and ability of a network (or servers connected to it) to withstand (at a given level of security) unforeseen events or illicit/malicious acts that compromise the availability, authenticity, integrity and confidentiality of the personal data stored or transmitted.

For this purpose, the Data Controller has established procedures for the management of personal data infringements (data breaches).  


What happens if you do not provide your data?


We invite you to take note of the consequences arising from the deselection of individual cookies, as shown in the table above.  


What are your rights?


In principle, you may, at any time, free of charge and without any special charges or formalities for your request:

•    Obtain confirmation of the processing carried out by the Data Controller.

•    Access your personal data and learn about its origin (whenever the data are not obtained directly from you), the purposes and scopes of the processing, details of the individuals/entities to whom they are communicated, their retention period and the criteria used to determine such retention period.

•    Update or correct your personal data so that they are always exact and accurate.

•    Delete your personal data from the Data Controller's databases and/or archives, including back-ups of archives, should they no longer be necessary for the purposes of the processing or if this is assumed to be illicit, provided the conditions required by law exist; and in any case if the processing is not justified by another equally legitimate reason.

•    Limit the processing of your personal data under certain circumstances (for example, when you have challenged its accuracy) for the period necessary for the Data Controller to verify its accuracy. You must also be informed, with reasonable notice, when the suspension period has expired or if the cause determining such limitation has ceased to exist, and therefore the limitation itself revoked.

•    Obtain your personal data, if received or otherwise processed by the Data Controller with your consent and/or if the processing is carried out on the basis of a contract and with automated tools, in electronic form, including in order to transmit them to another data controller.

For reasons relating to your particular situation, you can object to the processing of your personal data at any time if this is based on legitimate interest. You have the right to have your personal data deleted if there is no legitimate reason overriding the one that gave rise to your request.

For any further information regarding your rights, please refer to the Privacy Policy.

Any request for the exercise of rights can be addressed to the Data Controller at

Without prejudice to any other action in administrative or judicial proceedings, you can lodge a complaint with the competent data protection authority, i.e. with that carrying out its duties and exercising its powers in Italy where you have your habitual residence or work or, if different, in the Member State where the infringement of Regulation (EU) 2016/679 occurred.*

You will be informed of any update to this Cookie Policy by appropriate means.

In any case, we invite you to consult this document frequently in order to learn of possible variations or modifications that could be made due to regulatory changes.